Virtual Life for the Metaverse: Introducing Our New Brand Identity
August 09, 2022
The revision of a company’s logo is often the result - and the symbol - of bigger changes! This is true in our case, and we’re therefore excited to reveal our new logo as part of the ongoing evolution of our brand and to tell you why it matters.
Four reasons why games need believable characters
July 02, 2021
In this post, we discuss four reasons why games need better NPCs: 1) players want them, 2) bad character AI is a creative bottleneck, 3) better collaborative NPCs can make games more inclusive, 4) they're a necessary part of our 3D & XR future.
Do players even care about better characters?
July 01, 2021
In this third post we discuss data and research which confirm that players really want non-player characters to be more believable and meaningful.
What makes behavior "believable"?
June 30, 2021
In this second post we suggest that developers should strive to create NPCs that are "believable", and discuss psychological research that backs up our claim.
Twelve basic principles of behavior
June 29, 2021
Developers and players agree that innovation in character AI has largely come to a halt. This four-part series is about finding a way forward, and here we start by a close look at the concept of 'behavior' (which, if you think about it, is all NPCs do).